# Nikon Z 8 — Making an Orange Look Epic

A product-capability film in which one orange is shot as macro, slow-motion, splash and kitchen scenes, with a one-word verb title card for each step of pouring a glass of juice. It ends on a question that asks viewers to suggest the next subject.

- Code: AD-0438
- Kind: Ad
- Format: Feature tour
- Brand: Nikon Z 8
- Length: 44.7s · 19 beats · 25.5 beats/min · 18 hard cuts
- Industry: Consumer electronics, Creative studio
- Style: Cinematic, Product macro, Kinetic type, Big type, Music-led, No voiceover, Fast cutting, Premium
- Original: https://www.youtube.com/watch?v=gTbuRaLmkq0
- Full breakdown: https://cutmap.co/v/nikon-z-8-making-an-orange-look-epic

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nikon-z-8-making-an-orange-look-epic.