# Nothing — ear (1) launch film

A 29-second product launch film for transparent earbuds. It opens on a tiny case in a black void, moves through macro shots of the internals, and ends on the earbuds floating together before a dot-matrix name and 'out now'.

- Code: LN-0264
- Kind: Launch film
- Format: 3D product hero
- Brand: Nothing
- Length: 29.4s · 16 beats · 32.7 beats/min · 12 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Product macro, Premium, Minimal, Beat-synced edit, Fast cutting, Music-led, No voiceover, Monochrome
- Original: https://www.youtube.com/watch?v=W0jOMHaEfzM
- Full breakdown: https://cutmap.co/v/nothing-ear-1-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nothing-ear-1-launch-film.