# Nothing — Ear (2) black, beetle

A 14-second product film in which a black stag beetle walks up to a black Ear (2) case on a white studio floor, tips it upright, then walks off. A hard cut to black ends on dot-matrix type with the product name and URL.

- Code: AD-0027
- Kind: Ad
- Format: Live-action product film
- Brand: Nothing
- Length: 14.0s · 7 beats · 30 beats/min · 1 hard cut
- Industry: Consumer electronics, Hardware
- Style: Minimal, Monochrome, Product macro, Photoreal, Slow and deliberate, No voiceover
- Original: https://x.com/nothing/status/1676935461791494144
- Full breakdown: https://cutmap.co/v/nothing-ear-2-black-beetle

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nothing-ear-2-black-beetle.