# Nothing — Ear (open) launch film

A 75-second product launch film for open-ear earbuds. It cuts between white-studio CGI hero shots, a live-action model and macro internals, and a warped serif type that scrambles and snaps into place, ending on the case, a tagline and the web address.

- Code: LN-0193
- Kind: Launch film
- Format: Live-action product film
- Brand: Nothing
- Length: 75.0s · 26 beats · 20.8 beats/min · 19 hard cuts
- Industry: Consumer electronics, Hardware
- Style: 3D render, Light UI, Kinetic type, Product macro, Music-led, No voiceover, Premium, Minimal
- Original: https://www.youtube.com/watch?v=JT4rsKZHRvE
- Full breakdown: https://cutmap.co/v/nothing-ear-open-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nothing-ear-open-launch-film.