# Nothing — Phone (1) launch film

A wordless 23-second product film that tours the transparent Phone (1) in macro close-ups on white, then flips to black where the back's light strips flash in sequence, ending on a pixel-type wordmark.

- Code: LN-0272
- Kind: Launch film
- Format: 3D product hero
- Brand: Nothing
- Length: 23.0s · 12 beats · 31.3 beats/min · 5 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Product macro, Minimal, Premium, Music-led, No voiceover, Beat-synced edit, Push-ins, Light UI
- Original: https://www.youtube.com/watch?v=YWV2XjoRKhk
- Full breakdown: https://cutmap.co/v/nothing-phone-1-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nothing-phone-1-launch-film.