# Old Spice — The Man Your Man Could Smell Like

A comedy ad that feels like one take: a man talks straight to camera while the set around him changes from bathroom to yacht deck to beach. The product is held up throughout, and the film ends on a tagline and logo over the final shot of him on a horse.

- Code: AD-0150
- Kind: Ad
- Format: Live-action product film
- Brand: Old Spice
- Length: 32.2s · 13 beats · 24.3 beats/min · 2 hard cuts
- Industry: Fashion and beauty
- Style: Live action, Humorous, One continuous camera, Match cuts, Cinematic, Voiceover, Push-ins, Premium
- Original: https://www.youtube.com/watch?v=owGykVbfgUE
- Full breakdown: https://cutmap.co/v/old-spice-the-man-your-man-could-smell-like

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/old-spice-the-man-your-man-could-smell-like.