# On — Cloudsurfer 3 shoe font

A vertical social cut in which a creator turns the sole of her Cloudsurfer 3 running shoes into a working font, shown step by step on a laptop, and ends by typing 'THE SOFTEST RUN' in it.

- Code: SO-0097
- Kind: Social cut
- Format: Desktop story
- Brand: On
- Length: 30.7s · 18 beats · 35.1 beats/min · 26 hard cuts
- Industry: Fashion and beauty, Design tools, Consumer electronics
- Style: Phone UI, Captions, Fast cutting, Live action, Humorous, Product macro, Cursor-led, Beat-synced edit
- Original: https://www.youtube.com/watch?v=WaYZzeaN0ZM
- Full breakdown: https://cutmap.co/v/on-cloudsurfer-3-shoe-font

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/on-cloudsurfer-3-shoe-font.