# On — Cloudsurfer 3 superfoam

A 10-second vertical product macro that tours the Cloudsurfer 3 midsole in four close shots, then ends on an exploded view of its layers. No voiceover and almost no text.

- Code: SO-0100
- Kind: Social cut
- Format: 3D product hero
- Brand: On
- Length: 9.8s · 5 beats · 30.5 beats/min · 2 hard cuts
- Industry: Consumer electronics, Fitness, Retail
- Style: Product macro, 3D render, Premium, Push-ins, Music-led, No voiceover, Phone UI
- Original: https://www.youtube.com/watch?v=uFeUFDLOrZk
- Full breakdown: https://cutmap.co/v/on-cloudsurfer-3-superfoam

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/on-cloudsurfer-3-superfoam.