# On — Dream On, Thierry.

A 23-second vertical film of a bald man in a dark tracksuit playing with a white On-branded football against a plain grey wall. It opens on a sideways ball balance and moves through seven hard cuts, from juggling to a quiet close-up to a shouted finish.

- Code: BR-0297
- Kind: Brand film
- Format: Live-action product film
- Brand: On
- Length: 22.6s · 8 beats · 21.2 beats/min · 7 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Live action, Minimal, Cinematic, Product macro, Premium, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=GFr_MTgo2V4
- Full breakdown: https://cutmap.co/v/on-dream-on-thierry

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/on-dream-on-thierry.