# On — Nobody blink

A single-take, handheld vertical film of dancers in a rain-damp concrete car park, moving through a martial-arts style choreography. A low wide-angle camera follows the performers from a high kick to a duel to a solo with chrome sticks. No on-screen text, no logo and no voiceover.

- Code: SO-0094
- Kind: Social cut
- Format: Music-video style
- Brand: On
- Length: 16.9s · 6 beats · 21.3 beats/min · 0 hard cuts
- Industry: Fashion and beauty, Sport
- Style: One continuous camera, Music-led, No voiceover, Cinematic, Characters, Slow and deliberate
- Original: https://www.youtube.com/watch?v=POPV5b-k-20
- Full breakdown: https://cutmap.co/v/on-nobody-blink

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/on-nobody-blink.