# Ongo — A lamp that feels alive

A live-action launch film in which a CG desk lamp with big expressive eyes lives among a young couple, helping, noticing and caring across a day. Subtitles carry the lamp's voice, and the film ends on the wordmark and a pre-order line.

- Code: LN-0158
- Kind: Launch film
- Format: Live-action product film
- Brand: Ongo
- Length: 76.2s · 22 beats · 17.3 beats/min · 23 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Live action, Characters, Emotional, Captions, Premium, Slow and deliberate, Music-led
- Original: https://x.com/Karim_RC/status/1995538458836959487
- Full breakdown: https://cutmap.co/v/ongo-a-lamp-that-feels-alive

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ongo-a-lamp-that-feels-alive.