# OpenAI — Codex: You Can Just Build Things

A 60-second Super Bowl spot told as a run of first-person POV vignettes of people building things by hand, from a cardboard marble run to a robot arm. It ends on bold white type, 'You can just build things', and the Codex and OpenAI marks. No voiceover; a single music bed drives it.

- Code: AD-0048
- Kind: Ad
- Format: Montage
- Brand: OpenAI Codex
- Length: 60.1s · 30 beats · 29.9 beats/min · 26 hard cuts
- Industry: AI, Developer tools
- Style: Live action, Cinematic, Music-led, No voiceover, Big type, Match cuts, Beat-synced edit, Emotional
- Original: https://www.youtube.com/watch?v=aCN9iCXNJqQ
- Full breakdown: https://cutmap.co/v/openai-codex-you-can-just-build-things

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/openai-codex-you-can-just-build-things.