# OpenAI — Introducing ChatGPT Work

A 100-second product launch film with no voiceover. Typed white-page captions introduce each capability, and a screen-recorded demo of one running project (a lamp called SOL) shows the agent doing supplier research, a product page, a deck and a phone follow-up.

- Code: LN-0154
- Kind: Launch film
- Format: UI motion film
- Brand: OpenAI
- Length: 100.0s · 26 beats · 15.6 beats/min · 11 hard cuts
- Industry: AI, Productivity, SaaS
- Style: Light UI, Kinetic type, Big type, No voiceover, Music-led, Push-ins, Minimal, Phone UI
- Original: https://x.com/OpenAI/status/2075274271845404744
- Full breakdown: https://cutmap.co/v/openai-introducing-chatgpt-work

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/openai-introducing-chatgpt-work.