# OpenAI — Introducing dots

A 2.5-minute live-action launch film set on one soundstage of linked rooms. A visitor walks through a workshop where the 'dots' characters are made, then three people each talk to their own dot on a screen, and the film ends on the stage-wide reveal and the OpenAI logo.

- Code: LN-0188
- Kind: Launch film
- Format: Live-action product film
- Brand: OpenAI
- Length: 147.9s · 26 beats · 10.6 beats/min · 67 hard cuts
- Industry: AI, Consumer apps, Productivity
- Style: Cinematic, Live action, Characters, Premium, Music-led, Slow and deliberate, Device mockups
- Original: https://x.com/OpenAI/status/2104984504133918973
- Full breakdown: https://cutmap.co/v/openai-introducing-dots

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/openai-introducing-dots.