# OpenAI — Refreshed

A 110-second brand-identity film that builds OpenAI's refreshed system one element at a time on white: the dot, the grid, the type, the logo, the colours, then photography, and finally a collage of everything together. No voiceover; the music is the only audio.

- Code: BR-0019
- Kind: Brand film
- Format: Brand manifesto
- Brand: OpenAI
- Length: 110.1s · 30 beats · 16.4 beats/min · 46 hard cuts
- Industry: AI
- Style: Minimal, Big type, Kinetic type, Morph transitions, Beat-synced edit, Collage, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=k3d_xeVxEOE
- Full breakdown: https://cutmap.co/v/openai-refreshed

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/openai-refreshed.