# Optious — Kinetic Typography Brand Video

A 36-second kinetic type brand film for a motion studio. It runs on a short manifesto ('Since the beginning, our mission was simple: make AWESOME things. Now it's our turn'), then resolves into a logo build, a grid of the studio's work and a glitch exit. Style jumps between black 3D, white type-on-white and liquid-colour worlds.

- Code: BR-0069
- Kind: Brand film
- Format: Kinetic type film
- Brand: Optious
- Made by: Optious
- Length: 36.5s · 22 beats · 36.2 beats/min · 20 hard cuts
- Industry: Creative studio, Marketing
- Style: Kinetic type, Big type, Morph transitions, Glitch, Fast cutting, Music-led, No voiceover, Beat-synced edit
- Original: https://www.youtube.com/watch?v=TDC7eVrkduY
- Full breakdown: https://cutmap.co/v/optious-kinetic-typography-brand-video

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/optious-kinetic-typography-brand-video.