# Ora 2 — Launch film

A square, music-led launch film for an image model. Typed lines and short product demos move from a prompt, to a moodboard, to creative sliders, then to a wall of images and the product lockup, all on white.

- Code: LN-0048
- Kind: Launch film
- Format: UI motion film
- Brand: Ora 2
- Made by: zero
- Length: 22.0s · 14 beats · 38.2 beats/min · 5 hard cuts
- Industry: AI, Design tools
- Style: Light UI, Kinetic type, Big type, Morph transitions, Music-led, No voiceover, Minimal, Gradients
- Original: https://x.com/twoclipping/status/2106526359589675085?s=20
- Full breakdown: https://cutmap.co/v/ora-2-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ora-2-launch-film.