# OREO — New Flavors

A 16-second vertical product ad in which a single cookie bursts into chocolate shards, then a dark and a nutty cookie tumble across a blue field before pack shots land on 'Try NEW' and a 'Stay playful' endcard.

- Code: AD-0435
- Kind: Ad
- Format: 3D product hero
- Brand: OREO
- Length: 15.9s · 9 beats · 34 beats/min · 0 hard cuts
- Industry: Food and drink
- Style: 3D render, Bold, Big type, Morph transitions, Product macro, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=TQzp7H82p4c
- Full breakdown: https://cutmap.co/v/oreo-new-flavors

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/oreo-new-flavors.