# Oura — Brushed Titanium ring reveal

A 6.6-second 3D product film in which a titanium smart ring is frozen inside a block of ice, then bursts free and settles into a slow turn under two short lines of type. The ice stands in for the finish's cool look and the line 'Break the ice'.

- Code: LN-0393
- Kind: Launch film
- Format: 3D product hero
- Brand: Oura
- Length: 6.6s · 5 beats · 45.4 beats/min · 1 hard cut
- Industry: Consumer electronics, Health, Hardware
- Style: 3D render, Photoreal, Premium, Minimal, Product macro, Music-led, No voiceover, Push-ins
- Original: https://x.com/ouraring/status/1711788131249520665
- Full breakdown: https://cutmap.co/v/oura-brushed-titanium-ring-reveal

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/oura-brushed-titanium-ring-reveal.