# Oura — Introducing Oura Circles

A quiet kinetic-type launch film for a sharing feature in a health app. Minimal dots and circles carry a loneliness-to-togetherness argument, then a phone UI demo and an illustrated sign-off lead to the brand.

- Code: LN-0380
- Kind: Launch film
- Format: Kinetic type film
- Brand: Oura
- Length: 45.0s · 22 beats · 29.3 beats/min · 2 hard cuts
- Industry: Health, Consumer apps, Wellness
- Style: Kinetic type, Minimal, Light UI, Phone UI, Morph transitions, Music-led, No voiceover, Flat 2D
- Original: https://x.com/ouraring/status/1666808237818286080
- Full breakdown: https://cutmap.co/v/oura-introducing-oura-circles

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/oura-introducing-oura-circles.