# Oura — Ring 4 launch film

A 30-second launch film that moves the ring through a series of warm, tactile still-life and body shots, with one short line of type per shot building a sentence about health. It ends on a phone screen, the product name, a tagline and a shop line.

- Code: LN-0965
- Kind: Launch film
- Format: Live-action product film
- Brand: Oura
- Length: 30.1s · 16 beats · 31.9 beats/min · 14 hard cuts
- Industry: Consumer electronics, Health, Wellness
- Style: Cinematic, Premium, Product macro, Kinetic type, Music-led, No voiceover, Photoreal, Minimal
- Original: https://www.youtube.com/watch?v=lCE7dmBojyg
- Full breakdown: https://cutmap.co/v/oura-ring-4-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/oura-ring-4-launch-film.