# Oura — Ring 5: Can You Hear That?

A 30-second launch film that sets 3D ring product shots against nature footage, with one sentence of on-screen type running across the cuts. It builds from a quiet line about listening to your body to Sleep, Activity and Readiness scores, then ends on the Oura Ring 5 name beside a ladybird on a rock.

- Code: LN-0935
- Kind: Launch film
- Format: Kinetic type film
- Brand: Oura
- Length: 30.1s · 29 beats · 57.9 beats/min · 26 hard cuts
- Industry: Consumer electronics, Health, Hardware
- Style: Kinetic type, Cinematic, Photoreal, Fast cutting, Match cuts, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=_1jMW2vQVq8
- Full breakdown: https://cutmap.co/v/oura-ring-5-can-you-hear-that

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/oura-ring-5-can-you-hear-that.