# Patagonia — Worth it.

A 30-second live-action surf montage that opens on a barrel wave and a quick burst of wipeouts, drops into a dark pre-dawn and cold-water sequence, then moves through the people and the drive to the break, and ends on a big barrel with the line 'Worth it.' and the logo.

- Code: BR-0275
- Kind: Brand film
- Format: Montage
- Brand: Patagonia
- Length: 30.1s · 22 beats · 43.8 beats/min · 24 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Fast cutting, Live action, Music-led, No voiceover, Captions, Premium
- Original: https://www.youtube.com/watch?v=DpJd6fc594w
- Full breakdown: https://cutmap.co/v/patagonia-worth-it

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/patagonia-worth-it.