# Pepsi — The Choice

A 30-second Super Bowl spot in which a CGI polar bear fails a blind taste test, lies on a therapist's couch, and then goes out to find a friend, a drink and a stadium stage. It ends on the line 'You deserve taste' and the Pepsi logo.

- Code: AD-0087
- Kind: Ad
- Format: Problem and solution
- Brand: Pepsi
- Length: 30.1s · 14 beats · 27.9 beats/min · 13 hard cuts
- Industry: Food and drink
- Style: Cinematic, Characters, Photoreal, Dialogue, Premium, Humorous, Fast cutting
- Original: https://www.youtube.com/watch?v=7vKCq52wWUY
- Full breakdown: https://cutmap.co/v/pepsi-the-choice

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/pepsi-the-choice.