# Photicular Books — How They Work

A 3D-animated vertical explainer that shows, step by step, how a lenticular 'Photicular' book page makes a still photo move: burst photos, thin strips, a lens sheet, then a page turn that plays the motion. Burned-in captions carry the explanation and the film ends by looping back to the page.

- Code: EX-0071
- Kind: Explainer
- Format: Talking-head explainer
- Brand: Photicular books
- Length: 40.8s · 14 beats · 20.6 beats/min · 1 hard cut
- Industry: Media, Creative studio
- Style: 3D render, Captions, Voiceover, Morph transitions, One continuous camera, Push-ins, Photoreal
- Original: https://www.youtube.com/watch?v=P0xEjb7Th6Q
- Full breakdown: https://cutmap.co/v/photicular-books-how-they-work

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/photicular-books-how-they-work.