# Pika — Agents launch film

A chat-led launch film for an AI agent product. It runs from a pain-point opener to a character's creation, then proves the agent through three chat requests (a short film, a poster, a website) before a call-and-reply gag and the brand end card.

- Code: LN-0330
- Kind: Launch film
- Format: Problem and solution
- Brand: Pika
- Length: 86.1s · 30 beats · 20.9 beats/min · 30 hard cuts
- Industry: AI, Creative studio, Consumer apps
- Style: Light UI, Phone UI, Kinetic type, Big type, Characters, Pastel, Music-led, No voiceover
- Original: https://x.com/pika_labs/status/2049196222825779287
- Full breakdown: https://cutmap.co/v/pika-agents-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/pika-agents-launch-film.