# Pocketsflow — Launch film

A 15-second kinetic UI film for a creator payments product. A halftone character sets the pitch, then a phone store, a checkout dashboard and a dark type card lead to the logo and a call to action. The film has no voiceover.

- Code: LN-0060
- Kind: Launch film
- Format: UI motion film
- Brand: Pocketsflow
- Made by: Chain
- Length: 15.1s · 14 beats · 55.8 beats/min · 2 hard cuts
- Industry: Payments, Fintech, Marketing
- Style: Light UI, Kinetic type, Characters, Morph transitions, Music-led, No voiceover, Serif type, Beat-synced edit
- Original: https://x.com/achxvi/status/2103918792845963545
- Full breakdown: https://cutmap.co/v/pocketsflow-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/pocketsflow-launch-film.