# Polestar — This is Polestar

A 163-second brand film that turns a numbers obsession into a manifesto. Black-and-white kinetic type and counters give way to car design, a sustainability proof section, a tabloid-headline turn, and a closing run of 'No...' refusals that ends on the Polestar 5.

- Code: BR-0056
- Kind: Brand film
- Format: Brand manifesto
- Brand: Polestar
- Length: 162.9s · 29 beats · 10.7 beats/min · 75 hard cuts
- Industry: Automotive, Mobility
- Style: Kinetic type, Big type, Minimal, Premium, Music-led, No voiceover, Match cuts, Morph transitions
- Original: https://www.youtube.com/watch?v=N10uWV3aMWA
- Full breakdown: https://cutmap.co/v/polestar-this-is-polestar

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/polestar-this-is-polestar.