# poppi — Soda Thoughts

A 60-second Super Bowl comedy spot in which five everyday drink decisions (diner, pool, drive-thru, corner store, living room) freeze up because people overthink the choice. A poppi can solves each one, and the ad ends on three benefit tags and the logo.

- Code: AD-0092
- Kind: Ad
- Format: Problem and solution
- Brand: poppi
- Length: 60.1s · 20 beats · 20 beats/min · 56 hard cuts
- Industry: Food and drink, Consumer apps
- Style: Live action, Humorous, Characters, Fast cutting, Dialogue, Cinematic, Playful
- Original: https://www.youtube.com/watch?v=4LDn46rb_gc
- Full breakdown: https://cutmap.co/v/poppi-soda-thoughts

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/poppi-soda-thoughts.