# Porsche — Cayenne Electric, Climbing to new heights

A cinematic two-minute launch film with no voiceover. A man in a coat is lit in blue and orange as the car's lights wake in the dark. The film then moves through track, interior, off-road, towing, wireless charging and a studio reveal, with small captions naming each feature.

- Code: LN-0897
- Kind: Launch film
- Format: Live-action product film
- Brand: Porsche
- Length: 127.5s · 30 beats · 14.1 beats/min · 46 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Music-led, No voiceover, Dark UI, Fast cutting, Whip pans, Product macro
- Original: https://www.youtube.com/watch?v=2yrlNznB2lE
- Full breakdown: https://cutmap.co/v/porsche-cayenne-electric-climbing-to-new-heights

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/porsche-cayenne-electric-climbing-to-new-heights.