# Porsche — It's in our DNA

A 98-second brand film with no voiceover that cuts from the Monaco circuit to the paint shop, the garage, the street, the grid and the archive. It argues that racing is a shared inheritance carried by the people who build, restore, drive and watch. It ends on the Porsche wordmark and the legal fuel figures.

- Code: BR-0147
- Kind: Brand film
- Format: Brand manifesto
- Brand: Porsche
- Length: 98.0s · 24 beats · 14.7 beats/min · 58 hard cuts
- Industry: Automotive, Sport
- Style: Cinematic, Music-led, No voiceover, Fast cutting, Premium, Beat-synced edit, Grain and texture
- Original: https://www.youtube.com/watch?v=egW6IZfjJkc
- Full breakdown: https://cutmap.co/v/porsche-it-s-in-our-dna

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/porsche-it-s-in-our-dna.