# Post-it — Great Ideas Start Small

A student spec ad shot entirely from overhead. Makers work in moody, candle-lit rooms, then a run of sticky notes shows the small ideas behind famous things. The film ends on a Post-it pad reading 'Great Ideas Start Small' and the logo.

- Code: AD-0004
- Kind: Ad
- Format: Problem and solution
- Brand: Post-it
- Made by: Filmakademie Baden-Württemberg
- Length: 68.7s · 28 beats · 24.4 beats/min · 45 hard cuts
- Industry: Marketing, Creative studio
- Style: Cinematic, Premium, Match cuts, Fast cutting, Slow and deliberate, Voiceover, Music-led, Grain and texture
- Original: https://www.youtube.com/watch?v=A92_B_mnO-I
- Full breakdown: https://cutmap.co/v/post-it-great-ideas-start-small

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/post-it-great-ideas-start-small.