# PostHog — A self-driving product

A screen-recorded story film that follows one small UX bug from a user's failed search to an AI-written pull request, then zooms out to a six-step loop. Hand-drawn annotations, a mascot gag and typed captions carry it with no voiceover.

- Code: LN-0722
- Kind: Launch film
- Format: Screen recording demo
- Brand: PostHog
- Length: 83.7s · 28 beats · 20.1 beats/min · 4 hard cuts
- Industry: Data and analytics, AI, Developer tools
- Style: Light UI, Captions, Handwritten type, Cursor-led, Mascot, Humorous, Push-ins, No voiceover
- Original: https://x.com/posthog/status/2087584478894215465
- Full breakdown: https://cutmap.co/v/posthog-a-self-driving-product

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/posthog-a-self-driving-product.