# PostHog — Logs launch as a medieval changelog tale

A 2m22s launch film for PostHog Logs told as an illuminated-manuscript fable about a knight and his horse, Steve. A talking-horse gag opens and closes the film, and a long captioned screen-recording demo sits in the middle.

- Code: LN-0620
- Kind: Launch film
- Format: Problem and solution
- Brand: PostHog
- Length: 141.8s · 24 beats · 10.2 beats/min · 15 hard cuts
- Industry: Developer tools, Data and analytics, SaaS
- Style: Characters, Humorous, Captions, Voiceover, Cursor-led, Light UI, Dark UI, Flat 2D
- Original: https://x.com/posthog/status/2024545953676505471
- Full breakdown: https://cutmap.co/v/posthog-logs-launch-as-a-medieval-changelog-tale

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/posthog-logs-launch-as-a-medieval-changelog-tale.