# PostHog — PostHog Code at 3 AM

A dark-room launch film in which a glowing laptop works through the night while captions in the first person narrate what it fixes. A slow push-in on the desk, a jump to the screen and a plain end card with the URL carry the pitch.

- Code: LN-0631
- Kind: Launch film
- Format: Problem and solution
- Brand: PostHog
- Length: 21.6s · 10 beats · 27.8 beats/min · 2 hard cuts
- Industry: Developer tools, AI, Data and analytics
- Style: Captions, Dark UI, Push-ins, Humorous, No voiceover, Minimal, Cinematic
- Original: https://x.com/posthog/status/2051701057667871112
- Full breakdown: https://cutmap.co/v/posthog-posthog-code-at-3-am

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/posthog-posthog-code-at-3-am.