# Prada — The Galleria, starring Scarlett Johansson

A black-and-white performance film in which one actress cycles through emotions in a grey studio, with a behind-the-scenes cutaway and a sudden turn to colour: she walks out of the studio into a New York street carrying the Galleria bag. The product appears only in the last 12 seconds.

- Code: BR-0104
- Kind: Brand film
- Format: Brand manifesto
- Brand: Prada
- Length: 94.1s · 22 beats · 14 beats/min · 24 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Monochrome, Cinematic, Premium, Emotional, Slow and deliberate, Fast cutting, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=MU3FIq-93rw
- Full breakdown: https://cutmap.co/v/prada-the-galleria-starring-scarlett-johansson

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/prada-the-galleria-starring-scarlett-johansson.