# Pringles — Stuck In :30

A live-action comedy ad in which a man gets his hand stuck in a Pringles can at a house party and stays stuck for the rest of his life. Each shot is a life milestone, ending at his funeral, where a boy repeats the mistake and the end card says 'GET STUCK IN'.

- Code: AD-0094
- Kind: Ad
- Format: Live-action product film
- Brand: Pringles
- Length: 30.1s · 17 beats · 33.9 beats/min · 12 hard cuts
- Industry: Food and drink
- Style: Live action, Cinematic, Humorous, No voiceover, Music-led, Fast cutting
- Original: https://www.youtube.com/watch?v=aP2up9N6H-g
- Full breakdown: https://cutmap.co/v/pringles-stuck-in-30

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/pringles-stuck-in-30.