# PUMA Football — Be the Spark

A dark, cinematic football brand film in which a boy watching TV at night becomes the spark for a chain of players, coaches and a sound crew. It ends on a yellow lightning burst, the line 'BE THE SPARK' and the PUMA cat.

- Code: BR-0136
- Kind: Brand film
- Format: Brand manifesto
- Brand: PUMA
- Length: 60.0s · 30 beats · 30 beats/min · 42 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Cinematic, Premium, Dark UI, Music-led, Fast cutting, Push-ins, Slow and deliberate, Live action
- Original: https://www.youtube.com/watch?v=nPPVzhEX324
- Full breakdown: https://cutmap.co/v/puma-football-be-the-spark

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/puma-football-be-the-spark.