# PUMA — For the Love of the Shirt (Portugal Home & Away Kits)

A 27-second kit launch that cross-cuts dark studio portraits of Portugal players with ocean, sunset and bird footage, using wave-splash transitions to link the sea to the shirts. It ends on a sunset sky with the Portugal and PUMA badges.

- Code: LN-1008
- Kind: Launch film
- Format: Montage
- Brand: PUMA
- Length: 27.6s · 19 beats · 41.4 beats/min · 28 hard cuts
- Industry: Fashion and beauty, Sport
- Style: Cinematic, Dark UI, Fast cutting, Match cuts, Music-led, No voiceover, Premium, Beat-synced edit
- Original: https://www.youtube.com/watch?v=-KhRIg4O2j8
- Full breakdown: https://cutmap.co/v/puma-for-the-love-of-the-shirt-portugal-home-away-kits

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/puma-for-the-love-of-the-shirt-portugal-home-away-kits.