# PUMA — Forever. Faster. See the Game Like We Do

A cinematic brand film that moves from dark, close portraits of athletes to a fast montage of sport, where time slows and bends, then to a crowd-reaction climax and a stretched-type sign-off. It argues that fast athletes see the game differently.

- Code: BR-0207
- Kind: Brand film
- Format: Brand manifesto
- Brand: PUMA
- Length: 87.5s · 23 beats · 15.8 beats/min · 65 hard cuts
- Industry: Fashion and beauty, Sport
- Style: Cinematic, Music-led, No voiceover, Fast cutting, Premium, Slow and deliberate, Morph transitions, Big type
- Original: https://www.youtube.com/watch?v=LRJP140fv3E
- Full breakdown: https://cutmap.co/v/puma-forever-faster-see-the-game-like-we-do-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/puma-forever-faster-see-the-game-like-we-do-2.