# PUMA — Forever. Faster. See the game like we do

A 30-second brand film that opens in darkness with athletes' faces lit through a PUMA cat silhouette. It cuts faster through slow-motion sport across football, basketball and track, passes through an eye with the cat reflected in it, and ends on kinetic type and the tagline.

- Code: AD-0185
- Kind: Ad
- Format: Brand manifesto
- Brand: PUMA
- Length: 30.1s · 22 beats · 43.9 beats/min · 30 hard cuts
- Industry: Sport, Fashion and beauty, Retail
- Style: Cinematic, Fast cutting, Beat-synced edit, Match cuts, Music-led, No voiceover, Kinetic type, Premium
- Original: https://www.youtube.com/watch?v=OmQGUQNQkwk
- Full breakdown: https://cutmap.co/v/puma-forever-faster-see-the-game-like-we-do

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/puma-forever-faster-see-the-game-like-we-do.