# PUMA — Manchester Calling (Man City 24/25 Home Kit)

A fast, rap-led street film that shows the 24/25 Man City home kit on players and locals across Manchester, with 0161 as the thread: posters, graffiti, phone boxes, and finally a drift-car number written in tyre marks on a car park.

- Code: LN-1137
- Kind: Launch film
- Format: Music-video style
- Brand: PUMA
- Length: 54.2s · 19 beats · 21 beats/min · 51 hard cuts
- Industry: Fashion and beauty, Sport, Music
- Style: Cinematic, Fast cutting, Beat-synced edit, Music-led, Live action, Whip pans, No voiceover, Push-ins
- Original: https://www.youtube.com/watch?v=WnVsbyBaL_Y
- Full breakdown: https://cutmap.co/v/puma-manchester-calling-man-city-24-25-home-kit

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/puma-manchester-calling-man-city-24-25-home-kit.