# Pump.fun — Mobile app launch

A meme-led app launch that opens on a rocket-launch clip and an 'always have been' astronaut meme, then switches to a clean dark feature tour of the iOS and Android app, one phone and one keyword per feature.

- Code: LN-0090
- Kind: Launch film
- Format: Feature tour
- Brand: Pump.fun
- Length: 42.7s · 17 beats · 23.9 beats/min · 3 hard cuts
- Industry: Crypto, Consumer apps, Fintech
- Style: Dark UI, Phone UI, Device mockups, Big type, Humorous, Music-led, No voiceover, Kinetic type
- Original: https://x.com/Pumpfun/status/1890416363165909079
- Full breakdown: https://cutmap.co/v/pump-fun-mobile-app-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/pump-fun-mobile-app-launch.