# rabbit — R1 pocket companion reveal

A music-led 3D product film that reveals the R1 device from a dark red silhouette, then tumbles it, goes macro on its camera, scroll wheel and buttons, and ends on the rabbit wordmark. No voiceover and almost no copy.

- Code: LN-0366
- Kind: Launch film
- Format: 3D product hero
- Brand: rabbit
- Length: 56.7s · 19 beats · 20.1 beats/min · 12 hard cuts
- Industry: Consumer electronics, AI, Hardware
- Style: 3D render, Premium, Product macro, Music-led, No voiceover, Push-ins, Match cuts, Bold
- Original: https://x.com/rabbit_hmi/status/1744787621442728102
- Full breakdown: https://cutmap.co/v/rabbit-r1-pocket-companion-reveal

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/rabbit-r1-pocket-companion-reveal.