# Ray-Ban Meta — Every Step of the Way (Be My Eyes)

A live-action customer story that follows one blind woman, Conchita, from a quiet afternoon at home to a salsa night with friends. Ray-Ban Meta glasses and a volunteer video call help her at each step: putting on a record, reading the mail, choosing an outfit. The film is edited as a calm day-in-the-life with no talking to camera, and it ends on a Community Voices card and the Meta logo.

- Code: BR-0131
- Kind: Brand film
- Format: Customer story
- Brand: Ray-Ban Meta
- Length: 115.7s · 35 beats · 18.1 beats/min · 46 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Emotional, Phone UI, Product macro, Music-led, Live action, Slow and deliberate
- Original: https://www.youtube.com/watch?v=YAGVg7b3bNc
- Full breakdown: https://cutmap.co/v/ray-ban-meta-every-step-of-the-way-be-my-eyes

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ray-ban-meta-every-step-of-the-way-be-my-eyes.