# Raycast — Raycast for iOS desk teardown

A 101-second live-action film in a white studio. A man strips a desktop Mac setup piece by piece until the room is empty, then a phone on the desk lights up with the Raycast icon. The brand and the words 'Out now' only appear in the last seconds.

- Code: LN-0470
- Kind: Launch film
- Format: Live-action product film
- Brand: Raycast
- Length: 101.2s · 20 beats · 11.9 beats/min · 20 hard cuts
- Industry: Productivity, Consumer apps, SaaS
- Style: Live action, Cinematic, Minimal, Music-led, No voiceover, Slow and deliberate, Premium, Push-ins
- Original: https://x.com/raycast/status/1917525468103709053
- Full breakdown: https://cutmap.co/v/raycast-raycast-for-ios-desk-teardown

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/raycast-raycast-for-ios-desk-teardown.