# Razer — Cthulhu gaming chair launch

A dark, live-action comedy launch for a gaming chair with eight robotic arms. A gamer is interrupted by small chores, then the arms serve him snacks, drinks, a comb and a shave until they overpower him, ending on the Razer logo.

- Code: LN-1192
- Kind: Launch film
- Format: Problem and solution
- Brand: Razer
- Length: 48.1s · 22 beats · 27.4 beats/min · 7 hard cuts
- Industry: Gaming, Consumer electronics
- Style: Live action, Cinematic, Humorous, Dark UI, Music-led, No voiceover, Push-ins, Product macro
- Original: https://www.youtube.com/watch?v=fskUgbAq5HY
- Full breakdown: https://cutmap.co/v/razer-cthulhu-gaming-chair-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/razer-cthulhu-gaming-chair-launch.