# Razer — Iskur V2 NewGen launch film

A 33-second CGI product launch that moves from a dark studio reveal through three feature explainers (lumbar support, cooling touch, foam layers) to a room montage in four colourways, then a title card and logo sting.

- Code: LN-1091
- Kind: Launch film
- Format: 3D product hero
- Brand: Razer
- Length: 33.1s · 20 beats · 36.3 beats/min · 14 hard cuts
- Industry: Hardware, Gaming, Consumer electronics
- Style: 3D render, Dark UI, Technical, Premium, Cinematic, Big type, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=Ft3zid1exGU
- Full breakdown: https://cutmap.co/v/razer-iskur-v2-newgen-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/razer-iskur-v2-newgen-launch-film.