# Razer — Prio launch film

A 3D product launch film for a foldable phone controller. It opens and closes on a hand putting the folded unit into a jeans pocket, and in between unfolds it into a full controller, steps through four feature callouts, then travels from a PC desk to a café table.

- Code: LN-1171
- Kind: Launch film
- Format: 3D product hero
- Brand: Razer
- Length: 42.8s · 22 beats · 30.9 beats/min · 11 hard cuts
- Industry: Hardware, Gaming, Consumer electronics
- Style: 3D render, Kinetic type, Dark UI, Music-led, No voiceover, Product macro, Push-ins, Whip pans
- Original: https://www.youtube.com/watch?v=cnKBv-S5mYM
- Full breakdown: https://cutmap.co/v/razer-prio-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/razer-prio-launch-film.