# Razer — Raiju V3 Pro launch film

A 30-second launch film for a PlayStation 5 esports controller. It opens with a pro player under stage lights, then runs through four features with macro shots, electric-blue glow effects and short on-screen labels. It closes on both colourways of the controller and the Razer logo.

- Code: LN-1154
- Kind: Launch film
- Format: Feature tour
- Brand: Razer
- Length: 30.1s · 22 beats · 43.9 beats/min · 14 hard cuts
- Industry: Gaming, Hardware, Consumer electronics
- Style: Dark UI, Product macro, Kinetic type, Big type, Cinematic, Music-led, No voiceover, Fast cutting
- Original: https://www.youtube.com/watch?v=V8pBQIvJCeo
- Full breakdown: https://cutmap.co/v/razer-raiju-v3-pro-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/razer-raiju-v3-pro-launch-film.